Safari Central brings six real animals living in the wild into your world through Augmented Reality. learn more about their daily lives, get creative, snap a photo or take a selfie!


support our wildlife stars

the money from your in-app purchases goes directly to the conservation of our six wildlife stars.
learn more about each animal and how your contribution helps.


join the movement

JOIN other grizzly groupies, jaguar junkies, elephant evangelists and lemur lovers! snap a picture and click the 'add to gallery' button in the app. or, share it on social media with the hashtag #RewildYourWorld. 


Looking for inspiration?
Check out our blog with ten tips to unleash your inner Augmented Reality Wildlife Photographer.


let's stay in touch

Safari Central is only a taste of what is to come: a full game to engage millions of people with wildlife. We'd love to keep you up to date on our progress, invite you to meetups, or ask for your feedback. 


What people are saying

Exhilarating: brings the actual elephants we study to life before your eyes, wherever you are!
— Space for Giants, Kenya
With the scale of the challenge facing wildlife across the world, we need to continuously find better ways to engage people and policy makers. Safari Central offers us a huge opportunity to do this, and we’re very pleased to be partnering with IOE in this endeavour.
— Michael O'Brien-Onyeka, Senior Vice President, Africa Field Division, Conservation International

Safari Central in the media