introducing... The Augmented Reality wildlife Photographer of the Year award


Become the first Augmented Reality Wildlife Photographer of the Year with Safari Central! Wow our panel of expert judges and win some incredible prizes!

How to enter: Download the app on Apple or Android, and get snapping photos of virtual versions of real animals wherever you are. Then submit your best photos directly through the app, or by using the entry form below

Deadline: Photos can be submitted until Sunday October 7th at 6PM Central European Time.

Live gallery: A collection of  entries to the competition are shown in the Safari Central gallery on Facebook.

categories & prizes

The Augmented Reality Wildlife Photographer of the Year Award. Grand prize: a safari for two to South Africa!

The Augmented Reality Wildlife Photographer of the Year is chosen from all entries by our panel of judges. The grand prize is a 7 day experience for 2 in South Africa that includes a 3 night safari at Tswalu Kalahari , 3 nights in Cape Town, and 2 round trip international tickets in Economy from London to Cape Town.*

Tswalu Kalahari is South Africa’s largest private game reserve, protecting over 110,000 hectares of spectacular grasslands, mountains and wildlife such as leopard, pangolin, wild dog, cheetahs and black maned lions.

Only 30 guests are allowed into the area at one time, making it the ultimate experience of nature and wildlife.

Cape Town, with its stunning location between mountains and sea, provides the ultimate combination of urban and natural adventure.

This grand prize is kindly sponsored by Tswalu Kalahari and Steppes Travel.

* Rules and Regulations apply. See below for Terms and Conditions

Best Animal Awards

We have six awards for the best photo of each animal. The winners are chosen by each of our conservation partners who research and protect the stars of Safari Central; Space for Giants (Best Elephant Photo), Pró-Carnívoros (Best Jaguar Photo), Conservation International (Best Lemur Photo), Chicago Zoological Society (Best Grizzly Photo), Ol Pejeta Conservancy (Best RhinoPhoto) and Tswalu Foundation (Best Pangolin Photo). Our partners are each contributing their own reward for the winners and selection and rewards are at their own discretion.

The judges

The grand prize winner and Augmented Reality Wildlife Photographer of the Year will be selected by our three incredible judges. There can only be one winner, so make sure you bring all your skills to the game!

Bittu Sahgal

Wildlife activist and writer for over 40 years, and founding editor of Sanctuary Asia magazine.

Paul Goldstein

Multiple winner of BBC's Wildlife Photographer of the Year award.

Anna Friel

Golden Globe nominated actress and wildlife ambassador

How to enter

Option 1) Take a great photo in the app, and then hit the 'Add to our Gallery' button to send it to our Facebook page. When you do this please make sure you're logged into Facebook, or else we won't know who you are!

Option 2) In the app choose 'Save' to store your photos on your device, and then upload it through the form below. We'll add it to the Facebook gallery for you. 



As this is a competition, there has to be a winner. You might like to know what our judges will be looking for in the first (!) and best Augmented Reality Wildlife Photographer of the Year.

  1. First and foremost... LOL! Your photo should make us roar with laughter! We need some conservation optimism love.

  2. Originality: We love to see interesting juxtapositions of animals in unexpected environments... Use the unique imagination our human species is blessed with!

  3. Technique: AR wildlife photography is a new discipline, and we want to set the technical bar high from the first year. That means realistic placement of the AR animal, good sharpness of image, & proper lighting and composition. Get your nerd on.

  4. Artistic qualities: Bring out your inner artist with unique cropping, poetic light or perhaps the use of some self designed paper props?


Who can submit?

Anyone over the age of 18 can submit photos to the competition. Photos submitted by those less than the age of 18 must have parents or guardians that are eligible. The competition is not open to employees, shareholders or board members of IoE or any of our partners - sorry, we know you have all been working really hard and would love to snap up that safari, but that would not be fair to others.

What type of photo can be submitted?

We can only accept photos taken through the Safari Central app. Small modifications are allowed, but not significant manipulation of the image. No Photoshop please! You can enter an unlimited number of photos, but please note we only award one prize per participant - so choose your entries wisely.


We love animals, we generally like people and we respect the law. Therefore, the following photos cannot be entered or will be disqualified:

  • Photos that violate or infringe upon someone else’s rights. Please don’t use someone else’s photo in your image, don’t portray someone who doesn’t want to be seen on the web.

  • We get that AR is fun to play around with, but photos that contain sexually explicit, nude, obscene, violent or other objectionable or inappropriate content are a no-no. This counts for both the augmented reality characters as well as other subjects within the photo, be it animal, mineral or vegetable.

  • You guessed it: an absolute no go is to submit images that involve the willful harassment of wildlife or damage to the environment. We’ve hired a shamanic mandrill to undo this bad karma and delete the image from the interwebs.

  • We’re low risk kind of people: we won’t allow images that involve putting any individual or animal in danger.

  • And unfortunately, if we cannot identify or contact the maker of the photo before the judging process starts, it is disqualified from competition.

Permissions granted

By submitting your photos through the app, you allow Internet of Elephants, Safari Central and our conservation partners to use your photos for our own promotional purposes. The photos entered through the app remain the property of the photographer. Photos entered through the app will automatically be displayed to the public on the Safari Central Facebook gallery - so make sure you are happy with the shot and you have permission from the person in the photo before submitting it. Photos entered through other means will be manually moved to the same gallery within 48 hours.


Judging for the grand prize is at the total discretion of our jury panel. They are super generous in donating their time and have spent decades honing their wildlife photo eye, so we owe them as much. Judging for the animal-specific prizes is at the total discretion of our conservation partners, people fighting the good fight for wildlife, and they are the best party to judge what you have created with their animal. The winner of the weekly challenges will be based on number of Likes gathered on our Safari Central Facebook page during the week of the challenge between Tuesday morning 9am CET and Sunday afternoon 5pm CET. Photos cannot win more than one weekly challenge.


Though we really love a good email chain about the merits of your photography, 4G issues and how your mom thinks your photo is the best, we regret that we won’t be able reply to correspondence about your individual submission.

Terms & Conditions

These Terms & Conditions apply to the Augmented Reality Wildlife Photographer of the Year photo contest (the “Photo Contest”) that is organized by Internet of Elephants ltd. and/or its affiliates (“Internet of Elephants ltd.”). These Terms & Conditions may be amended from time to time. The latest version of these Terms & Conditions will be published at the website of Internet of Elephants and any amendments to these Terms & Conditions will be valid as of its publication. By entering into the Photo Contest you agree with and accept these Terms & Conditions, including any amendments made and published from time to time.  


The Photo Contest is open to all professional and amateur photographers who have reached the age of maturity in their jurisdiction of residence at the time of entry. Entrants that haven’t reached the age of maturity in their jurisdiction of residence require the approval of their legal guardian for participating in the Photo Contest. Internet of Elephants may ask for proof of such approval. Any prizes awarded to an entrant that hasn’t reached the age of maturity will be awarded to their legal guardian.

Board Members, employees, interns of Internet of Elephants or the employees of Pro-Carnivores, Chicago Zoological Society, Space for Giants, Ol Pejeta, Tswalu Foundation or Conservation International (the “Partners”), as well as the immediate family (spouse, parents, siblings, and children) and household members of said persons, are not eligible to enter.

By submitting an entry to the Photo Contest, entrants certify that their participation in this Photo Contest is not illegal or in violation of any law, regulation, treaty or administrative act, and that the laws of their governing jurisdiction of residence at the time of entry do not prohibit or restrict the receipt of any prize under this Photo Contest.

Internet of Elephants reserves the right to reject any entry if, at Internet of Elephants’ sole discretion, the laws of an applicable jurisdiction, including but not limited to the entrant’s jurisdiction of residence at the time of entry, would prohibit or limit Internet of Elephants from proceeding with the Contest as intended or the consideration or awarding of any Prize would impose additional administrative, tax, operational, or legal burdens on Internet of Elephants.

Furthermore, individuals residing in any “Excluded Jurisdiction” are ineligible to enter the Photo Contest. Excluded Jurisdiction means any country listed on the US Treasury Office of Foreign Assets Control (OFAC) Active Sanctions Programs list available at


The Photo Contest begins at 9AM CET on August 21st, 2017 and ends at 6 PM CET on October 7th, 2017, (the “Entry Period”). Entries submitted before or after the Entry Period will not be eligible. Internet of Elephants’ computer is the official time-keeping device for the Photo Contest.


All files submitted for this contest must have been taken through the Safari Central Application (the “App”).  Modifications such as those made through in-camera filters, sharpening, tone, etc. will be allowed, but any photo that is deemed to have been materially altered or manipulated will be disqualified.

To be eligible for any prizes, we must be able to contact you.  Any photos without contact details that would allow Internet of Elephants to make a reasonable attempt at contacting you will not be accepted.

If you choose to include people in your submission, you are responsible for obtaining the necessary releases from the individuals depicted, and must be able to provide copies of those releases to Internet of Elephants upon request.

The following submissions are ineligible:

  • Photos that violate or infringe upon another person’s rights, including but not limited to copyright and photographs of persons without the necessary consent required by law in your jurisdiction. Internet of Elephants reserves the right to require entrants to submit evidence of the subject’s legal consent to be photographed for the submitted photograph, which may include a signed waiver from the subject. NOTE: Waiver requirements vary by jurisdiction, and the entrant is responsible for obtaining a legally enforceable waiver from any photographed subject.
  • Photos that contain sexually explicit, nude, obscene, violent or other objectionable or inappropriate content, relevant to both the augmented reality characters or other subjects within the photo.
  • Images that involve the willful harassment of wildlife, or damage to the environment by the photographer.
  • Images that involve putting any individual or animal in danger.

Internet of Elephants shall determine entry eligibility in its sole and absolute discretion. All photos that violate the above rules will either not be accepted or removed from the Safari Central Contest Facebook Gallery (the “Gallery”) should they be submitted through the App.

Submissions must contain the Safari Central watermark to be considered for a prize.


Images can be entered to the contest in two ways.

  1. Through the ‘Add to our Gallery’ feature within the App
  2. By submitting it through the form on the SafariCentral website.

Photos entered through the App will automatically be posted to the Gallery and, should they meet the guidelines listed above, will be eligible for a prize.  Once posted to the Gallery, contestants will not be able to remove them from the Gallery. Should you wish to have your photo removed, you may email and we will do it manually within 48 hours.

Photos entered through our website ( will require you to complete the online entry form and fill in all required fields, including name, email and other information about your photo submission and submit.

Photos submitted through the website and approved will be manually posted to the Gallery within 24 hours. As long as your photo is submitted before the Photo Contest deadline, it will be eligible for the prizes regardless of whether it was shown on the Gallery or not.

Digital images that are sent via email cannot be guaranteed for entry.  We will do our best to include, but the best way to be assured your entry is reviewed is to send it via the App or our website.

You may enter an unlimited number of times, but you may not use an agency or automated system to enter. We reserve the right to reject any additional entries or entries that do not comply with these Terms & Conditions. By entering, you indicate your unconditional agreement to, and acceptance of, these Terms & Conditions and Internet of Elephants’ decisions, which are final and binding. You cannot win a prize unless you comply with all requirements in these Terms & Conditions.

Prize finalists may be asked to supplement their submission (such as with a paragraph about their photo or the highest resolution version of their photo) anytime on or after September 15, 2017.


There are three levels of prizes.  A grand prize, an animal specific prize, and weekly challenge prizes.

Each will be judged differently, as follows:

  • Grand prize: There will be one grand prize and it will be awarded to the best overall photograph as judged by a panel of objective jurors selected by Internet of Elephants at its sole discretion (the “Panel”).  The grand prize winner will be announced on the 11th of October via social media and the winner will be contacted via the contact information provided at the time of entry.  
  • Best Animal Photo prize:  6 prizes will be rewarded for best photo of each animal within the App. These will be determined by the chosen staff of the conservation organization that sponsors that animal, specifically: Chicago Zoological Society for the Grizzly Bear, Conservation International for the Indri, Pro-Carnivores for the jaguar, Ol Pejeta Conservancy for the rhino, Space for Giants for the elephant, and Tswalu Foundation for the pangolin. Each organization will at its own discretion decide who within their organization will be part of the panels that choose the winners of their animal.
  • Weekly challenge: Each week, Internet of Elephants will choose the best photographs that are connected to the weekly challenges, as visible on the Gallery.  Internet of Elephants will create a facebook poll to help the public choose a winner. Photos may not be eligible as the winner of the Weekly Challenge more than once. 


Photos will be judged on originality, composition, artistic merit and overall most creative use of augmented reality to create an engaging and sympathetic view towards wildlife.  Judging will be conducted by the Panel, which will evaluate all valid entries and pick the winners.


Except where prohibited, a potential winner may be required to complete and return an affidavit of eligibility, including proof of age, and liability/publicity release within 14 days. If a potential winner fails to return these documents on time, an alternate potential winner may be selected in his/her place.


The winner of the Grand prize will receive: a 7-day holiday for two to South Africa, including 3 nights stay at Tswalu Kalahari and 3 nights stay in Cape Town.

This includes:

  • International round trip airfare in Economy class from London to Cape Town;
  • All lodging for a total of 6 nights;
  • All meals while at Tswalu Kalahari;
  • Breakfast while in Cape Town;
  • Internal transfers during the 7 days in South Africa; and
  • Park fees.

This does not include:

  • Round trip tickets from your home location to London;
  • Any additional meals;
  • Visa fees;
  • Drinks or beverages not otherwise included;
  • Laundry, tips, souvenirs, or any other out of pocket expenses and activities not mentioned in what is listed as included above.

The timing for the holiday will be determined jointly between the Grand prize winner and Internet of Elephants and will in any case not take place before 2018.

Best Animal Photo Prizes are supplied by our conservation partners and will be communicated on their own channels.

Winners of the Weekly Challenge will receive a GPS elephant collar bracelet from Internet of Elephants. Internet of Elephants will notify the winners via the contact information provided at the time of entry.


Your photographs help Internet of Elephants protect earth’s amazing diversity of wildlife, people, plants and habitats. Thank you for helping to further our mission through your photography.

You will retain all rights to any photograph you submit - including ownership if applicable.

If you submit a photograph to enter the Photo Contest, you grant Internet of Elephants a royalty-free, nonexclusive right to:

  • Display the photograph on and the Gallery;
  • Allow third-parties to share the photograph on social media;
  • Use the photograph on the internet and in social media in support of our mission;
  • Use the photograph in Internet of Elephants’ internal and external communications materials including but not limited to web sites and web publications, fact sheets, fund raising publications, advertising, multimedia, presentation and membership services, annual report and Nature Conservancy magazine;
  • Provide your photograph to other individuals and organizations for conservancy-related use in news stories, newsletters, reports, slide shows, displays, web pages, videos, membership premiums, and the like;
  • Use, in connection with the Photo Contest, your name, city, state and country of residence in promotions and other publications; and
  • Retain a digital copy of your photograph that will be archived in the photo library and accessible to Internet of Elephants’ and or its Partners’ staff.

Internet of Elephants will endeavor to credit all photographs with the caption ‘Person’s Name’ when the full name is available.

By submitting your entry, you grant Internet of Elephants the right to post your entry on our social media galleries including but not limited to Facebook and Instagram as well as for other promotional purposes. As such, you agree to the applicable terms and conditions of the social media galleries used by Internet of Elephants.  You acknowledge that Internet of Elephants is not liable for any use of the photos you submitted by these social media galleries or any of their users.

You guarantee that you own all the rights to the photo you submitted and you hold Internet of Elephants harmless against any and all claims from third parties with respect to the photos submitted by you with regards to the Photo Contest.


In the event that the operation, security, or administration of the Photo Contest is impaired in any way, Internet of Elephants may, in its sole discretion, either: (a) suspend the Photo Contest to address the impairment and then resume the Photo Contest; or (b) award the prize(s) from among the eligible entries received up to the time of the impairment.

Internet of Elephants reserves the right, in its sole discretion, to disqualify and seek damages from any individual who tampers with the operation of the Photo Contest, violates these Terms & Conditions, or acts in a disruptive or unsportsmanlike manner.

Internet of Elephants’ failure to enforce any term of these Terms & Conditions shall not constitute a waiver of that provision. Internet of Elephants reserves the right to amend these Terms & Conditions at any time.

Proof of sending any communication to Internet of Elephants by mail shall not be deemed proof of receipt of that communication by Internet of Elephants. In the event of a dispute as to the owner of an online entry, the authorized account holder of the e-mail address used to enter will be deemed to be the owner. The Photo Contest is subject to country, federal, state, and local laws and regulations and is void where prohibited.


By entering, you agree to release and hold harmless Internet of Elephants, their respective parent, subsidiaries, affiliates, Partners and each of their respective officers, directors, employees, and agents (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Photo Contest or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Photo Contest; (b) technical errors; (c) printing errors; (d) late or undelivered mail; (e) errors in the administration of the Photo Contest; or (f) injury or damage to persons or property. You waive the right to claim any attorneys’ fees and any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.


When you enter, you will automatically become an e-supporter of Internet of Elephants. This includes special event invitations, digital messages, text and a monthly e-newsletter. You may cancel and unsubscribe at any time.


Any information you submit as part of the Photo Contest will be used in accordance with Internet of Elephants’ Privacy Policy. The information you provide when you enter is provided to Internet of Elephants, not to Facebook. Except where prohibited, you consent to Internet of Elephants’ use of your name in any list of winners (if applicable) and for promotional purposes in any media without further payment or consideration.


You agree that any and all disputes, claims and causes of action arising out of, or connected with, the Photo Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in Mauritius. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms & Conditions, your rights and obligations, or the rights and obligations of Internet of Elephants in connection with the Photo Contest, shall be governed by, and construed in accordance with, the laws of Mauritius, without giving effect to any choice of law or conflict of law rules (whether of Mauritius or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than Mauritius.


Donations made through the Services of Internet of Elephants are made directly to our Partners through their websites. Internet of Elephants is not responsible and therefore can not be held liable for how the Partners use the money. It is the sole responsibility of the Partners and any questions related to the use of the donation money should be addressed to the relevant Partner directly.


Questions and inquiries about contest rules can be emailed to